Blekko, the user-curated search engine, has launched a “3-Engine Monte” feature that directly compares results from Google, Bing and Blekko for any given search query. The tool allows users to choose the SERP most relevant to them, and it can help marketers see how their SEO content stacks up across the engines.
Users are presented with three separate SERPs and asked to choose which they think is the most useful. Before they make a selection, the results are not branded with any of three engines, and the engine behind each possible SERP is revealed only after users make their choice based on the content provided.
Blekko may be attempting to show its own value to searchers who generally choose Bing or Google over it, but for marketers, the tool demonstrates the major differences between the engines.
Users are presented with three separate SERPs and asked to choose which they think is the most useful. Before they make a selection, the results are not branded with any of three engines, and the engine behind each possible SERP is revealed only after users make their choice based on the content provided.
Blekko may be attempting to show its own value to searchers who generally choose Bing or Google over it, but for marketers, the tool demonstrates the major differences between the engines.
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